Your costs should track how big your store is and how often you need deeper analysis — not how many people log in or how many dashboards you have open.
Soft cap — we track everything and never charge overages. If you exceed consistently, we'll suggest a better tier.
How far back you can look. Extend month-by-month with the retention add-on without upgrading your whole plan.
Heavy AI requests that run deeper queries. Everyday questions can be handled more lightly to preserve your budget.
Try Aeyora — add a card, only charged if you top up.
For small stores and early products.
For serious DTC brands with multiple SKUs.
For larger, high-traffic stores.
| Tool | Focus | Built for | Pricing | AI | DIY |
|---|---|---|---|---|---|
| Aeyora | Attribution and full on-site journey via device + email matching, explained in plain English | Stores and teams without data teams | Flat monthly by events + included AI analyses | Chat on top of your event data; no dashboards needed | Install / connect, let events flow, then just ask questions |
| Triple Whale | Marketing attribution and ROAS across ad platforms | Performance marketers optimizing ad spend | ~$7k+/year, pixel-dependent tiers | Moby AI, limited to spend and ROAS questions | Set up pixels, connect ad accounts, build attribution views |
| Polar Analytics | Blended Shopify + ad-platform reporting | DTC brands wanting a sales-assisted dashboard rollout | Custom — sales call required before trial | No conversational AI; prebuilt dashboards only | Connect data sources, configure and read dashboards |
| Northbeam | Multi-touch attribution modeling | Larger DTC brands with big paid budgets | $30k–50k/year, ~29-day onboarding | No conversational AI; modeled attribution reports | Sit through onboarding, tune attribution models, review reports |
Explicitly for teams without data analysts — founders, marketers, and operators who don't want to live in BI tools.
Chat is the primary UX, not a helper. You don't need to design dashboards or know what chart to build.
You pay for events and AI work, not seats. A small team can all use it without multiplying licenses.
Aeyora doesn't try to be a general BI platform. Event streams in, AI answers out.
Any Shopify event received via your pixel or webhook — page views, product views, add-to-carts, checkouts, and orders all count separately.
Nothing bad. We track the events and don't charge overages. If you consistently exceed your cap we'll suggest a better-fit plan, but we won't throttle or cut you off.
Each time you ask a question that triggers a query and an AI-generated answer, that counts as one analysis. Everyday questions that reuse recent results are handled more lightly, so you get value without burning your allowance at once.
On any paid plan, yes — buy credit packs from $5 any time from the Billing page. Credits are prepaid only; no subscriptions within top-ups. The Free plan is upgrade-only once you hit its monthly analyses.
Your plan includes a default lookback window. You can extend it month-by-month without upgrading your whole plan. Each extra month is billed separately.
Yes — Aeyora Free gives you 50k events/month, 5 AI analyses/month, and 1 month of history. A card is added at signup but only charged if you choose to top up. Upgrade anytime as you grow.
Yes. Aeyora tracks repeat product views and where shoppers drop off in the funnel, so you can ask things like "who's browsed 3+ times but hasn't purchased" and get back a segment you can export and target with a remarketing campaign.
For most stores, yes. Attribution tools like Triple Whale or Northbeam stop at the click — which ad drove a sale. Aeyora uses device fingerprinting and email matching to follow each customer's real journey across sessions and devices, then ties it straight to the order that closes — so you get accurate attribution and the on-site behavior behind it in one place, no pixel setup required.